Clean labels with fewer ingredients

[admin]

Clean labels with fewer ingredients will dominate as a food and drink trend in 2025. Many beverage makers will be doing away with artificial colors, flavors and sweeteners.

This trend will affect soft drinks and colas as well, with vitamin-fortified and naturally sweetened versions of classic offerings being rolled out in the new year. Food products with minimal ingredient lists are also becoming much more in demand. Brands selling these back-to-basic food products without artificial colorings and flavorings or an extensive list of add-ins are expected to see upticks in sales throughout the year to come.